EMags 2017 – MediaBUZZ

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E-MAGAZINE 2017

Relive the highlights of 2017 with our curated collection of articles, insights, and stories that defined the year. Explore groundbreaking innovations, industry trends, and exclusive interviews that captivated our readers.

Hot News

AI Video Is Growing Up — From Generating Clips to Directing Productions

When AI Looks at the Customer, Personalization Gets Much More Personal

When AI Agents Start Spending, Marketing Gets a New Economy

The AI Honeymoon Is Over. Where’s the ROI?

When AI Runs the Home, Who Wins the Customer?

When AI Doesn’t Know, Should It Still Spend Your Budget?

GPT-6 Astra Is Here. But How Much Work Are We Ready to Hand Over to AI?

When AI Does the Math, Who Checks the Numbers?

When AI Starts Running Ad Campaigns, Who Is Really in Control?

When AI Chooses the Brands, Will Yours Make the List?

What Will You Discover?

Digital Marketing Trends
2017

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Video Marketing &
Advertising

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Social Media & Influencer Marketing

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Marketing Automation & Attribution

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(Cyber) Security & Data Protection

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Mobile Marketing
& Apps

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Internet of Things (IoT) & Wearables

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Search Engine Marketing & Optimization

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Immersive & Engagement Marketing (AR/VR)

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Programmatic & Native Advertising

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Email Marketing & Lead Management

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Digital Commerce & Customer Experience

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Categories

Efficiency

Efficiency extends beyond merely optimizing resources, time, and costs; it also encompasses usability. An AI system that automates repetitive tasks, enhances campaign ROI, and accelerates…

Creativity

Creativity refers to the system’s ability to produce innovative and original content, ideas, or strategies. This can include crafting personalized marketing campaigns, designing unique ads,…

Possibility

Possibility refers to the vast potential and future capabilities of AI technologies within the industry. It encompasses the diverse applications AI can offer, such as…

Ethicality

Ethicality refers to the adherence to ethical standards and practices when using AI in marketing. This includes ensuring that AI-driven marketing efforts are transparent, fair,…