Best practices for using images in content marketing
Images are unbeatable when it comes to catching the attention of online readers, since they trigger emotions and associations. With…
Say hello to visual storytelling
Since the production of still and moving images has become child's play, the belief that quality is a matter of…
Video Marketing: visual communication and storytelling
When it comes to visual communication and storytelling, videos have clearly become one of the most popular and effective formats.…
Email is by no means a thing of the past
Email may now be an old acquaintance, but it is an integral part of the marketing mix. It is neither…
How reliable is the open rate?
There are many myths and still many misconceptions when it comes to email open rates. Which begs the question: how…
Good content ideas for quality leads
Email marketing is increasingly about sales promotion and lead generation, using automated email routes and content tailored to the recipient.…
Email marketing tools, tips and tricks
Email marketing is a lot of work, but the following hacks will make the job easier and faster. The different…
Slow open rates? Just a few adjustments can help!
The opening rate, together with the click rate, is one of the classic KPIs in email marketing. It provides information…
Email marketing tips for e-commerce
Email marketing’s strength is in attracting, nurturing and converting ideal prospects, says Digital Agency Network, backing it up with a slew…
Palo Alto Networks alarming 2023 cybersecurity predictions
Palo Alto Networks shared its predictions for the cybersecurity trends that will shape the digital landscape for the year ahead. The…
NetLine’s 2023 consumption report highlights surging B2B content demand
NetLine, an Informa Business, published the seventh edition of its award-winning, flagship research report—The 2023 State of B2B Content Consumption and…
IDC’s Top IT Industry Predictions in Asia/Pacific for 2023 and Beyond
In the IDC FutureScape: Worldwide IT Industry 2023 Predictions — APEJ Implications report, IDC predicts that in 2023, 70% of enterprises’ adoption…

