Good content ideas for quality leads

Email marketing is increasingly about sales promotion and lead generation, using automated email routes and content tailored to the recipient. Campaigns for that are particularly successful when the content offers real added value for the user, like the following:

1. Free specialist downloads
   Free specialist downloads always score and are also very suitable for expanding the distribution list. Videos, white papers or guides are usually not perceived as clumsy advertising since the messages are more subtle (the author is an expert in his field), and therefore have a more lasting effect.
   The creation of good content does take a lot of time, but it can easily be “packaged” in different formats and, of course, played in different marketing channels. For example, a checklist can be created from a whitepaper, or the content can be (re)used for a webinar or short video. Popular content formats are:
   • White papers
   • Cheat sheets
   • Checklists
   • Guides / How To’s …
   • Best practices
   • Webinars
   • Explainer videos
   • Specialist articles
2. Advance information and exclusives
   As interesting and often effective as social media marketing is, the dependency on the platforms used remains, because your followers are their gold. So why do you think your mailing list belongs only to you? With vouchers, advance information on new products or exclusive prices, it is possible to expand your own email distribution list and to retain prospects and customers.
3. Behind the scenes
   What’s happening behind the scenes, what’s on your mind right now? The biggest current challenge? The most beautiful success in the last year? Retro ad campaigns? With all (automated) marketing, we should not underestimate the importance of personal contact in customer retention and bringing a human touch to nurture and grow relationships.
4. Recaps
   Sharing your own experiences and making knowledge accessible is also an interesting content option: What did you do?....