Email marketing tools, tips and tricks

Email marketing is a lot of work, but the following hacks will make the job easier and faster.

The different tasks in email marketing are often challenging for marketers: writing texts, checking and correcting the design, creating and installing images, and integrating and testing links. That requires expertise and time. Fortunately, there are tools, tips and tricks that make daily work easier, save time and increase success.

Check deliverability – All email marketing work is wasted if emails don’t get through to recipients. This happens when emails are classified as spam or are not delivered. Therefore, you need to know and check the most important settings for proper sending. But this is a technical matter that not everyone can master. It’s about SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mails) and DMARC (Domain-based Message Authentication, Reporting and Conformance). Luckily, there is a “Learn and Test DMARC” tool that will guide you step-by-step through a technology test: If you call it up, an individual test address appears where a test mail is sent to. Shortly thereafter, the page breaks down how the pre-sets (SPF, DKIM, DMARC) are doing. If everything goes well and works, there is a green pass, if not a red message appears stating what needs to be improvement.

Create countdown timer – Anyone who is looking forward to a certain event is literally counting down the seconds. A countdown timer is a great way to do this in email, as it is visually chic, technically sophisticated, and creates an oh-ha moment for recipients as the time is always updated when the email is opened. Such countdowns can be created and installed without much effort or programming knowledge. The service from https://mailtimer.io/ has a free offer: You have to register once at the beginning, then a simple interface...