Images are unbeatable when it comes to catching the attention of online readers, since they trigger emotions and associations. With images and videos, the context is easier to grasp, and visual content is better kept in mind than text information. For instance, a Facebook post with an image generates 2 to 3 times as many interactions as text-only posts, tweets with photos generate 313% more engagement than text tweets, GIFS in tweets generate 6x more engagement, and video tweets even get 9x more interactions than plain text updates. Above all, images and videos are good tools for visual storytelling, be it a short video tutorial, a funny meme, or an emotional photo with a quote. They all can tell a story.
Expressive photos and graphics
While stock photos make up 40% of the images used, they generate only 12% engagement compared to 40% generated by custom graphics and 23% by videos.
What counts are expressive images with a clear visual language that is immediately understood, i.e.:
- Photographs of people always bring personality and life to the images.
- Memorable figures and statistics can be quickly grasped in the form of graphics.
- Photographs of people always bring personality and life to the images. Memorable figures and statistics can be quickly grasped in the form of graphics.
Different image media and formats
Content can be visualized in different ways, i.e.:
- Statistics, processes, and procedures as graphics or infographics.
- Photographs of the products or processes described.
- Photographs of the products or processes described.
- Photographs of the products or processes described.
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SEO optimization for images and videos
Visual search now accounts for 27% of search volume, and when it comes to shopping, the rate is even higher: 72% of online shoppers regularly use image search before making a purchase.
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