Tag: martech
When AI Agents Start Spending, Marketing Gets a New Economy
MediaBUZZ – Fast Facts - AI could shift software economics: Always-on agents may make usage and business outcomes more important…
The AI Honeymoon Is Over. Where’s the ROI?
AI was easy to buy when everyone was experimenting. Now the harder questions are arriving: What did it improve? What…
From Dashboards to Decisions
MediaBUZZ – Fast Facts - Marketing intelligence is moving beyond dashboards: AI is transforming business intelligence from static reporting into…
AI Is Making Creative the New Signal for Targeting
MediaBUZZ – Fast Facts - AI is changing how digital advertising works: Platforms such as Meta Advantage+ and Google Performance…
The Next MarTech Battleground: From Content Creation to Marketing Operations
MediaBUZZ – Fast Facts - AI is moving beyond content generation: The next phase focuses on managing workflows, approvals, reporting,…
Why Infobip’s AgentOS Signals a New Era for AI in Marketing
As artificial intelligence (AI) matures, marketing is undergoing a profound shift, away from static campaigns and fragmented workflows toward living,…
Marketers, take note:
AnyMind’s 2025 SEA report is a wake-up call
In a region where mobile connections outnumber people and the marketing funnel now resembles a maze, AnyMind Group’s Southeast Asia…
The rise of ‘Head’:
Hype, hope, and the high stakes of AI-led marketing
The marketing world has seen its fair share of disruptors, from the arrival of digital platforms to the rise of…
Marketing automation puts an end to monkey work
Recurring work processes have always been both a curse and a blessing in modern marketing. The good old (M)ad Men…
