Tag: AI adoption
Cutting through the AI hype:
IBM’s “Let’s Create Smarter Business”
IBM’s latest global campaign, “Let’s create smarter business”, lands at a decisive moment in the AI adoption curve. As the…
Artificial intelligence and the future of digital marketing.
Reference Juriah S, Susilastuty D. Artificial intelligence and the future of digital marketing. Devotion: J Res Community Serv. 2024;5(12):1569–1575. doi:…
AI in Marketing – better late than never
MediaBUZZ brings you a slightly belated but essential summary of The State of AI in Marketing 2025, Jasper’s in-depth look…
CEOs embrace AI, but knowledge gaps threaten growth
A new study by Cisco highlights a striking paradox: while 97% of CEOs plan to integrate AI into their A…
Kantar study reveals marketers’ readiness gap in GenAI adoption
Kantar, a leading marketing data and analytics company, has revealed that most marketers feel unprepared for the implementation and integration…
