AnyMind Group, an end-to-end commerce enablement company, has announced that it is a badged Creative Marketing Partner in the Creator Marketing specialty within the TikTok Marketing Partners program. Now, clients will be able to plan and execute TikTok creator marketing campaigns within AnyMind Group’s influencer marketing platform AnyTag.
Through this integration, AnyTag users will be able to access all that the TikTok Creator Marketplace – the official platform for brand and creator collaborations on TikTok – has to offer. Brands can tap into TikTok’s first-party insights on audience demographics, growth trends, best-performing videos, and much more to identify the right creators for creator and paid advertising campaigns.
In addition, marketers can tap on AnyTag to understand a creator’s posting insights – including the best times for a creator to publish a post to get the highest user engagement. This means marketers can now also plan creator posting times for campaigns based on optimal times that maximize follower engagement.
The integration also effectively omits the hassle of marketers having to toggle between TTCM and AnyTag to run influencer marketing campaigns with different groups of influencers, with AnyTag now having the integrated capabilities for influencer discovery, campaign activation, campaign management, tracking, and reporting for TTCM campaigns.
A recent State of Influence in Asia 2022/23 report by AnyMind Group highlighted that out of a sample size of 4,000 influencer marketing campaigns conducted across Asia, TikTok was used in one of four campaigns. In addition, there was visible growth in influencer marketing campaigns ran on TikTok from September 2021 to August 2022. From September 2021 to November 2021, the average proportion of campaigns ran on TikTok compared to other platforms was 17.67%, whilst from June 2022 to August 2022, TikTok had an average proportion of 24.34%.
On this partnership, Purwa Jain, Managing Director...
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