Daniela La Marca
MediaBUZZ’s Perspective:
Prism and the Future of AI-Powered Marketing
MediaBUZZ – Fast Facts Prism is OpenAI’s free, AI-powered workspace for scientific writing, built on GPT-5.2 and designed for real-time…
The Politics of Algorithmic Visibility:
Who Gets Seen, Who Gets Ignored
In marketing, visibility has always shaped success. Being seen means being considered; being ignored often means being irrelevant. What has…
When AI Executes Strategy:
How Marketing Keeps Control
For years, marketing thought of artificial intelligence (AI) as a better telescope. AI promised clearer forecasts, earlier churn signals, and…
Why Marketing Can No Longer Treat AI Ethics as a Side Role
For years, AI ethics has lived comfortably at the level of principles. Fairness. Transparency. Accountability. Trust. They appear in policy…
When Content Becomes Infinite, Meaning Becomes the Strategy
For most of modern marketing history, content has been treated as an output problem: producing more, distributing faster, optimizing harder.…
The Predictive Marketing Manifesto:
Stop Playing It Safe with AI
At the start of every year, marketing looks for certainty. Artificial intelligence appears to offer exactly that. But this is…
From dirty data to strategic advantage
What generative AI’s role in data quality really means for today’s marketing For all the industry’s rhetoric around AI-driven personalization,…
What Meta’s move really signals for Asia-Pacific marketers
Meta’s decision to expand its AI assistant into a news-style portal marks a decisive moment in how information is accessed,…
Marketing’s AI Moment of Truth
Why emerging markets, generational divides, and digital well-being are forcing global reckoning For decades, technology innovation flowed from West to…
AI is becoming infrastructure:
Why Huawei Cloud’s Singapore strategy should matter to every C-suite and policymaker
Huawei Cloud’s recent 2025 Partner Summit was not just another industry showcase. It was a strategic signal. The announcements made…
The press release:
AI information economy’s backbone
Not long ago, the press release was treated as a relic of a bygone media era, useful, perhaps, but hardly…
Why agentic commerce is the new competitive advantage – and how Lazada is leading the shift
For more than a decade, Southeast Asia’s eCommerce boom has been fueled by scale - more users, more sellers, more…
