AnyMind + Vibula:
The human-AI blueprint for Asia’s live commerce future

Some acquisitions expand a company. Others change the game. AnyMind Group’s acquisition of Vietnam’s Vibula belongs to the latter. On paper, it looks like a smart move to grow across Southeast Asia. In practice, it signals something bigger: a new era of marketing where AI and human creativity work together to power the future of live commerce.

From Vietnam to the Region

Vibula’s journey has been fast and impressive. Founded in Ho Chi Minh City in 2021, the agency helped fuel Vietnam’s social commerce boom by building forty livestreaming studios, running influencer and affiliate networks, and mastering campaigns that actually convert.

With AnyMind stepping in, Vibula will keep its own brand identity. As co-founder Quang Vinh puts it, Vibula will act as a “Local Commander”, shaping strategy and leading innovation in Vietnam while scaling its expertise across the region. In short, Vietnam isn’t just joining the live commerce movement but setting the standard for how it grows.

The human-AI hybrid model

The heart of this deal is the blend of people and technology. Vibula’s hosts and creators bring authenticity and trust that make live commerce so powerful. AnyMind’s tools, especially its GenAI-powered platform AnyLive, add speed, data, and automation.

Instead of replacing people, AI makes them stronger. A human host, supported by real-time insights and AI-driven engagement tools, can connect more effectively with audiences and do so at a much larger scale. The future of marketing isn’t man versus machine—it’s man amplified by machine.

Why marketers should care

This is not just a local story. It’s a clear signal for the region. Live commerce is no longer an experiment; it’s becoming a core part of marketing. With AnyMind’s broader ecosystem—AnyX for e-commerce, AnyTag for influencer marketing, and AnyCreatorand the YouTube Shopping Affiliate program for monetization—brands now...