Artificial Intelligence (AI) is making waves in business and media. After the internet, digital transformation, and automation, AI is emerging as the next big game-changer for companies, particularly in marketing and sales. AI enables businesses to engage with consumers faster and more efficiently. As a result, industrial nations view AI as one of the key technologies of this century, investing large financial resources to support its development.
AI’s impact on marketing
Jürgen Schmidhuber, a leading AI researcher, highlights AI’s potential in marketing in Prof. Claudia Buente’s book, Die chinesische KI-Revolution (The Chinese AI Revolution). He argues that a small portion of global marketing—around 2%—has already led companies like Amazon, Alibaba, Tencent, Facebook, Google, and Baidu to become some of the most valuable in the world. He believes this is just the beginning, and soon, AI will reshape a much larger segment of the economy.
China’s AI ambitions
In her book, Claudia Buente discusses China’s AI ambitions. AI expert Dr. Kai-fu Lee agrees that China, not the USA, will lead the AI revolution. China’s massive population—800 million people who are mobile-only—produces vast amounts of data, which is a major advantage. Additionally, China’s data protection laws allow for comprehensive data analysis, and the country’s one-party government focuses on advancing AI technologies.
The four waves of AI
Dr. Lee outlines four phases of AI development, each with unique applications:
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