Digital responsibility starts with email

More and more companies are taking their digital responsibility seriously and are formulating digital ethics, aware that not all that’s possible is right and leads to sustainable success. This also applies to digital marketing, especially newsletters and other commercial emails, which are important building blocks of digital marketing strategies and customer relationship management (CRM). But it also includes the protection of personal data as part of Corporate Digital Responsibility (CDR), such as striving for corporate and social responsibility and ethics in relation to digital issues.

In addition to the obvious protection of personal data, there are many starting points for improvements in the sense of a CDR in the email ecosystem. Too many spam and phishing messages, alongside unwanted newsletters filling inboxes, can damage the image of email marketing. More and more companies are therefore deciding to actively take responsibility for their commercial emails.

In the long run, it pays off for companies to take ethical guidelines into account when planning and implementing digital communication, because that also makes life difficult for cybercriminals. By complying with strict technical quality criteria, senders prevent attempts at misuse, such as phishing attacks. This, in turn, benefits email recipients and consumers alike by reducing their risk of falling victim to a cyberattack.

Mailbox providers reward senders for their ethical behavior because they face a real challenge in their efforts to provide the best service. They have to protect their users from unwanted or even dangerous emails and at the same time ensure that the desired emails continue to arrive. That’s why mailbox providers are tightening their filters and blocking dangerous phishing emails and spam for security reasons. Unfortunately, this can also mean that desired messages cannot pass through these filters. However, if senders meet ethical standards and can prove this, then they get a...