Tag: digital marketing
Is SEO passé?
For decades, Search Engine Optimization (SEO) has been the linchpin of digital marketing strategies. By optimizing websites with strategic keywords…
Business transformation through Artificial Intelligence
Artificial Intelligence (AI) is making waves in business and media. After the internet, digital transformation, and automation, AI is emerging…
AI is growing exponentially, turning markets inside out
Most managers already agree that artificial intelligence (AI) will change the world, but as soon as people talk about the…
Appier integrates GenAI into its products to optimize key marketing applications for businesses
Appier announces that it has integrated Generative AI (GenAI) technology into three major marketing capabilities across its product lines. By connecting…
In 2023, media agencies will have to break new ground with AI to survive
Last year was stressful for the media industry which had declining margins and was understaffed and overworked. For those reasons,…
HubSpot’s native integration of WhatsApp helps businesses create more connected, seamless customer experiences
HubSpot presented its native integration for WhatsApp. This feature is available to all Marketing Hub and Service Hub customers at the…
Deeper consumer understanding across multiple digital channels through AI
Integrated growth partner ADA entered into an APAC-wide strategic partnership with customer engagement platform MoEngage. This APAC partnership enables brands to enhance their…
