Meltwater Brings Powerful New Enterprise Suite to APAC

Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.

Meltwater’s powerful enterprise intelligence suite brings to life the company’s vision of harnessing the world’s data in real time to unlock brands’ competitive edge. Using best-in-class artificial intelligence (AI), natural language processing, computer vision and inference models, the solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.

“In a world where analytics and dashboards are key to insights and driving business outcomes, the veracity of data will define the winners,” said David Hickey, Executive Director Asia Pacific at Meltwater. “With Meltwater’s enterprise innovations, brands get deeper, bespoke insights, unified data from multiple sources, and customized data delivery so that they can focus on what matters the most – identifying customer needs.”

Meltwater’s Enterprise Intelligence Suite offering announced today, includes:

Detailed reporting and analysis
Go beyond traditional PR and marketing measurements to gain deeper insights into the quality of coverage and message penetration.

A 360-degree view of data
Combine Meltwater’s data with first-party and third-party datasets for more compelling insights, context and comparisons.

Custom data delivery and packaging
Control how you visualize key metrics and communicate data via Meltwater’s active display and custom dashboards.

Premium customer support
Receive proactive guidance and best practices to help solve business challenges more effectively.

As part of its enterprise push, Meltwater has appointed new senior leadership to drive value for brands in their data journey across Southeast Asia, Japan and South Asia. Ramnath Bojeesh steps into the newly created role of Enterprise Area Director for Southeast Asia & Japan to build out the enterprise business in the region. His 13...