Daniela La Marca
Emotional Commerce in Asia:
Building belonging beyond the algorithm
In an increasingly saturated digital marketplace, where algorithm-driven ads compete for attention and product features quickly blur into parity, a…
Zoom’s AI avatars could soon take your meetings for you
In a bold demonstration of what might be the next major shift in workplace communication, Zoom CEO Eric Yuan recently…
How contact centers are reinventing customer service
In Asia’s fast-evolving digital economy, the traditional model of customer service, centered on voice calls and staffed phone banks, is…
Algorithmic authority:
How AI Overviews are rewriting the rules of journalism
The architecture of the web is being upended. With Google Search introducing AI Overviews, machine-generated summaries that answer queries directly,…
The rise of ‘Head’:
Hype, hope, and the high stakes of AI-led marketing
The marketing world has seen its fair share of disruptors, from the arrival of digital platforms to the rise of…
From services to systems:
Marketing’s reinvention
Marketing is undergoing a profound transformation. For decades, agencies built their value on creative brilliance, boutique-style services, and retainer-based relationships.…
Predictive AI in action:
Transforming risk signals into customer loyalty
In today’s data-driven economy, where attention is scarce and loyalty fleeting, one of the most urgent challenges facing marketers is…
AI for all:
Building an AI-ready workforce in Asia-Pacific
AVPN's landmark report, AI for All: Building an AI-Ready Workforce in Asia-Pacific, released in partnership with Google.org and the Asian…
AI accelerates measurement, but marketers still seek a full picture
As marketing enters a new era driven by data, experimentation, and AI, the industry faces both promise and paradox. While…
The creative shift:
How generative AI is reshaping agency workflows
Generative AI is transforming agency life, not only by automating tasks but by fundamentally redefining roles, workflows, and the nature…
AI-powered contextual advertising is shaping the future of privacy-first marketing
As digital advertising enters a post-cookie era, contextual targeting is making a powerful return—this time, supercharged by artificial intelligence. With…
Spikes Asia 2025:
A premier showcase of creative excellence and emerging powerhouses
The Spikes Asia Awards 2025, held in Singapore, reaffirmed its place as the region’s most prestigious celebration of creativity, innovation,…
