Why metaverse mixed-reality leaning modalities be a business future-proofing game changer

The term “Metaverse” is not only finding its way into everyday exchanges across the web, pop culture and mainstream news media discourse but also into closed-door corporate discussions as industries ruminate on if—and how—to be an early adopter of this modality. This understanding it represents a seismic shift that will challenge technological and cultural paradigms.  

The term Metaverse is broad, encompassing several areas, and carries with it a variety of definitions that are largely based on the intended application. One prime description includes 3D virtual worlds that are focused on social connection, which are linked together to further the perception of a virtual universe. It is widely regarded as the next iteration of the World Wide Web, as well as a term of reference for the digital spaces made more realistic and relatable by the use of augmented reality (AR), virtual reality (VR), and extended reality (XR).

While the global industry at large is still in the learning, planning and development stage of the Metaverse technology life cycle, these immersive technologies—along with artificial intelligence (AI)—are already notably impacting one business area in particular, namely corporate e-skills training and development.

The economic impact of this particular application cannot be overstated. In fact, forecasts indicate that VR and AR will impact 23 million jobs by 2030, potentially boosting the global economy by US$1.92 (£1.4) trillion. One simple reason is that immersive technologies like these applied in the Metaverse environment, minimize the disconnect between theory and practice.

“Metaverse mixed-reality learning experiences represent disruptive innovation that can significantly optimize training, development and real learning,” says Ed Beltran, CEO of Fierce Conversations—a global leadership development company that’s pioneering new e-training and communication paradigms. “With companies increasingly moving to remote or hybrid workplace environments, executives not only appreciate the need—but are wholeheartedly embracing—new approaches...

Forbes Business Council Member Merilee Kern, MBA is an internationally-regarded brand analyst, strategist and futurist who reports on noteworthy industry change makers, movers, shakers and innovators across all B2B and B2C categories.

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