Integrated growth partner ADA entered into an APAC-wide strategic partnership with customer engagement platform MoEngage. This APAC partnership enables brands to enhance their customer engagement using artificial intelligence (AI)-driven insights.
By combining ADA’s expertise in marketing, commerce, and analytics with MoEngage’s insights-led engagement platform, the partnership enables hyper-personalized customer experiences. Marketers across APAC can now execute omnichannel campaigns and strategies at scale.
With digital consumption rising in Asia-Pacific, conversational commerce on platforms like WhatsApp has grown significantly. This trend is expected to contribute $12 billion to the e-commerce market by year-end. To stay competitive, marketers in the region are prioritizing engagement strategies across online and offline channels.
“We are excited to partner with ADA and leverage their expertise as a WhatsApp Business Solution Provider in APAC,” said Raviteja Dodda, CEO & Co-founder of MoEngage. “Together, we aim to enhance customer engagement solutions by providing seamless experiences across channels like WhatsApp.”
“This partnership reinforces ADA’s commitment to Customer Engagement Solutions,” said Srinivas Gattamneni, CEO of ADA. “We help brands create effective omnichannel experiences and gain a competitive edge. With ADA’s integrated managed services and MarTech solutions, such as Customer Data Platform (CDP) and Mobile Measurement Platform (MMP), businesses can drive full-fledged growth.”
To learn more about ADA’s Customer Engagement Solutions, click here.
By MediaBUZZ – AI in Marketing
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