The opening rate, together with the click rate, is one of the classic KPIs in email marketing. It provides information about the performance of your strategy over time. However, you will always have the greatest success in email marketing if you offer relevant content with added value. Additionally, send the content as specifically as possible. So, if you want to see an improvement in open rate quickly, try these simple tricks:
Optimize the subject line of your email – The subject line is crucial for the reader opening the email and ideally also reading it. Your subject line should be concise and intriguing. In addition, the reader should identify with the content and recognize added value. Keep it short so that the topic can be understood immediately. Convince the recipient with no more than twenty exciting characters.
Use a real person as the sender – After all, who likes to receive emails from an office@ address or even no-reply@? Your customer wants to identify you as a company and communicate with you. Ideally, they even recognize the name, so use this knowledge to your advantage! The sender can be personalized with a variable database field. This way, each recipient is written to by their actual contact person, and the open rate of your email will go up.
Send at the right time – The day of the week and the time you send your email marketing campaign are more important than you think. So is the frequency of your emails. On average, most emails are opened at 8 am, with a higher CTR occurring at 5pm. However, it also depends on your customers and the products and services you offer them.
The best time to reach B2B customers is from Tuesday to Thursday, early in the morning. Friday and Saturday...
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