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Technology

Why GPT-5 Is brilliant—
and why Its launch sparked backlash

Daniela La Marca
Published: October 23, 2025
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OpenAI’s newly released GPT-5 arrives with bold claims: the smartest, fastest, and most useful model it has ever built. It excels in coding, writing, health advice, and multimodal reasoning, while slashing hallucinations and offering an enormous 400,000-token context window.

In an unprecedented move, OpenAI made GPT-5 the default for everyone, from free users to Plus and Pro subscribers. Premium tiers also get access to GPT-5 Pro, a beefed-up variant with higher limits. For casual users, it’s a straightforward upgrade. For power users, it’s been anything but smooth.

One model to rule them all — sort of

GPT-5 is the company’s first attempt at what it calls a “unified” system, meaning not a single model, but several working behind the scenes, with a “smart router” deciding which to use. If you need speed, it serves a faster, lighter model; if you need complex reasoning, it switches to a heavier “thinking” model. The router learns from your behavior, aiming to pick the right tool automatically.

For everyday users, that’s a welcome simplification. Gone are the confusing lists of model names. But in this simplicity lay OpenAI’s first major misstep.

The backlash over model choice

Before GPT-5, users could choose their preferred model: GPT-4 for conversational work, 3 for deep reasoning, and so on. GPT-5 removed that choice, letting the router decide. Power users quickly revolted.

The reaction was swift and emotional. Some users weren’t just frustrated; they were grieving. Over time, people have developed strong attachments to specific models like GPT-4, using them as trusted collaborators, creative partners, and even emotional companions. When OpenAI deprecated those models overnight, it sparked a kind of digital bereavement.

CEO Sam Altman admitted the rollout was mishandled and promised partial reversals, acknowledging the unexpected depth of users’ emotional bonds with the technology.

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ByDaniela La Marca
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Daniela La Marca, a passionate early adopter of AI technology, provides sharp insights into AI in marketing and digital transformation. Her expertise empowers businesses to navigate the AI era with confidence and clarity.
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