According to the recent study from Juniper Research, AI Strategies for Network Operators: Key Use Cases & Monetization Models 2020-2024, total operator spend on AI solutions will exceed $15 billion by 2024, rising from $3 billion in 2020.
The research identifies network optimization and fraud mitigation solutions as the most highly sought-after AI based services over the next 4 years. AI-based solutions automate network functionalities including routing, traffic management and predictive maintenance solutions.
The research urges operators to embrace a holistic approach to AI implementation across service operations, rather than applying separate AI strategies to individual use cases. Hence, it suggests network operators leverage AI to unify internal data resources and encourage cross-functional insight sharing into network efficiencies to maximize the benefits of collaboration across internal teams.
Jupiter Research predicts further that AI spend by emerging markets operators will exceed $5 billion by 2024, rising from only $900 million in 2020 and that this growth will be driven largely by operators exploring early use cases of AI before expanding the presence of AI in their networks to include more comprehensive services.
The report forecasts that Indian Subcontinent and Africa & Middle East will experience the highest growth in spend on AI services, with operator spend in both regions forecast to grow over 550% over the next 4 years. It anticipates that operators in these regions will initially invest in AI-based CRM (Customer Relationship Management) solutions that yield immediate benefits.
For more insights, you might want to download Juniper Research’s free whitepaper: How AI Analytics will Boost Operators’ Revenue.
By MediaBUZZ – AI in Marketing
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