Email marketing’s strength is in attracting, nurturing and converting ideal prospects, says Digital Agency Network, backing it up with a slew of research data including:
- 89% of marketers use email marketing as their top lead generation channel.
- According to McKinsey, the “average order value” (AOV) is 3x higher than that of paid ads or social media branding tactics.
- And with the number of daily email users projected to reach 4.6 billion by 2025, marketers are right on the money.
Because of this, the craze for email marketing is growing immensely and drives businesses to create separate emails based on the purpose or goal of the email, e.g., welcome email, post-sales message, review or review requests, order confirmations, price drop information, back in stock and delivery confirmation, shopping notifications, etc., that serve to earn trust and customer loyalty.
Of course, customer trust and loyalty cannot be built overnight but a series of emails over time can make it happen. A well-crafted email sent to the right target audience two or three times a week will nurture the customer relationship.
The side benefits of loyalty email campaigns are that they increase brand credibility, customer engagement and customer lifetime value. For example, VIP or premium memberships are the most common loyalty programs offered by brands. These emails encourage customers to sign up to take advantage of great offers and special invitations to various events.
Delivery emails are one of the best ways to either increase your customer retention or build trust with your ideal prospects. Once the customer receives the product, make sure to send a quick delivery confirmation message along with video tutorials or guides. Video length can vary from 30 seconds to 10 minutes depending on the complexity of product usage. After that, you can even include user-generated...
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